Глосарій продуктового IT

ARPU

Average Revenue Per User

ARR

Annual Recurring Revenue

CAC

Customer Acquisition Cost

CORS

Cross-Origin Resource Sharing

CPA

Cost Per Action

CTR

Click-Through Rate

Churn rate

DNS

Domain Name System

Http та Https

HyperText Transfer Protocol and HyperText Transfer Protocol Secure

LTV

Lifetime Value

MCP

Model Context Protocol

MRR

Monthly Recurring Revenue

NPS

Net Promoter Score

OKR

Objectives and Key Results

ROI

Return on Investment

Retention

TCP/IP

Transmission Control Protocol/Internet Protocol

WebAuthn

Web Authentication API

WebSocket

gRPC

КPI

Key Performance Indicator

Конверсія

Метрика

Юніт-економіка

en: unit economics